Fidelity Bank Unveils N159m Empowerment Initiative
Fidelity Bank has launched the sixth edition of its flagship savings campaign, the Get Alert in Millions (GAIM) Promo, aimed at empowering Nigerians with over ₦159 million in cash prizes.
Speaking during a press conference in Lagos on Wednesday, Ken Opara, Chairman of the Promo Committee, emphasized the bank’s commitment to fostering financial inclusion and encouraging a culture of saving among Nigerians.
“For six consecutive years, we have upheld our mission to champion financial inclusion and empower Nigerians through the GAIM promo. This initiative has positively impacted countless lives, enabling winners to clear debts, fund education, and invest in their businesses,” Opara said.
He noted that the remarkable success of previous editions, which turned numerous customers into millionaires, inspired the bank to expand the prize pool for this year’s campaign.
“This season, the GAIM promo will distribute over ₦159 million in cash prizes, creating opportunities for both new and existing customers to achieve their financial aspirations while reinforcing the importance of financial discipline,” he added.
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The initiative, regulated by the National Lottery Regulatory Commission, the Federal Competition and Consumer Protection Commission, and the Lagos State Lotteries and Gaming Authority, will run for several months. Fidelity Bank plans to keep the public informed through roadshows and community outreach activities.
Osita Ede, the bank’s Divisional Head of Product Development, also spoke at the event, highlighting the dual purpose of the promo. “Beyond the cash prizes, the GAIM promo offers financial advisory support to help winners manage and grow their earnings sustainably,” he said.
Ede expressed appreciation to regulators, sponsors, and customers, saying, “We remain dedicated to your financial success and are proud to continue as your preferred financial partner.”
To participate, Nigerians are encouraged to open savings accounts or maintain their existing ones, thereby gaining a chance to win life-changing prizes.
In addition to the GAIM promo, Fidelity Bank Plc has partnered with ImpactHER to deliver free digital and artificial intelligence skills training for women entrepreneurs, further demonstrating its commitment to empowering individuals and fostering economic growth.
